Why Kendrick Lamar won’t be paid for the Super Bowl LIX halftime show

Kendrick is likely to get the same treatment as every musician before him, with the NFL refusing to pay the artist.

However, what they will do is cover expenses and production costs, to an extent, reports Forbes.

Some have gone that one step further and reportedly spent their own money on the performances.

In 2021, The Weeknd was said to have thrown a whopping $7 million (£5.7 million) at his set, while Dr Dre reportedly spent a similar amount a year later.

But this is far from a charity gig, after last year 129.3 million tuned in to Usher’s halftime performance, which boosted his Spotify streams by 550 percent.

And if Kendrick performs Not Like Us – he definitely will – then it’s likely to boost the song’s streaming numbers even more, given that it’s already passed a billion on Spotify alone.

Also, Apple Music confirmed earlier that SZA will be make an appearance in the show (we can’t wait).

Kendrick has performed at the Super Bowl before

An incredible moment (Gregory Shamus/Getty Images)

Fans might remember when Dr Dre brought out the likes of Kendrick, Snoop Dogg, Eminem, Mary J. Blige, and even 50 Cent in 2022.

It was truly a legendary moment, with people calling it ‘the best halftime show ever’.

“The opportunity to perform at the Super Bowl halftime show, and to do it in my own backyard, will be one of the biggest thrills of my career,” said Dre before the show.

“I’m grateful to Jay-Z, Roc Nation, the NFL, and Pepsi as well as Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar for joining me in what will be an unforgettable cultural moment.”

How do I watch Super Bowl LIX in the UK?

As mentioned, the Kansas City Chiefs will face Philadelphia Eagles at the Caesars Superdome in New Orleans, Louisiana, on Sunday (9 February).

Brits can tune in to the game for free on ITV1 or ITVX, while Sky customers can watch the match on Sky Sports NFL and Sky Sports Main Event.